When it comes to Android smartphones, Samsung is the undisputed king of the hill. Companies like HTC, Motorola, Sony and others are releasing devices with specs and features that mirror the Galaxy line of devices, though in the end, more consumers choose the Galaxy over any other Android handset. This trend has largely been attributed to marketing. Samsung has boatloads of marketing dollars to spend, and often plasters the airwaves with billboards, commercials, and all kinds of other ways to burn the Galaxy logo into your mind, while other companies with more limited marketing budgets struggle to gain consumer attention.
Indeed, many companies have admitted the need to focus more on marketing to be successful, with HTC’s CEO Peter Chou saying marketing was the main reason the company has fallen from grace. One company is putting its money where its mouth is, and on the eve of the Samsung Galaxy S IV launch event in New York City, LG Electronics has released an ad aimed at stealing the spotlight from tonight’s launch.
LG leases a prominent digital billboard space in New York City’s Times Square, which is coincidentally placed atop another digital billboard in the most-frequented area of NYC. And what do you think is running on the screen below LG’s real estate? A Galaxy S IV advert, of course, one which invites passersby to “Be Ready 4 the Next Galaxy.” Capitalizing on the buzz for Samsung’s event and not wanting to sit idly by, LG put up an ad of its own for the flagship LG Optimus G, which LG states is “Here 4 You Now.”
The clever play on words is a cute jab at Samsung’s mega-phone, and with the timing and placement of the ad is likely to turn many heads. Whether it will also get customers to open their wallets for the Optimus G instead of the Galaxy S IV remains to be seen, and frankly we’d prefer that the company had chosen the Nexus 4 as the device to prop up, but we have to give LG credit for prominently placing an ad to try to get its name out there, to slow the behemoth that is Samsung from stealing the Android show. Hopefully more companies will follow, and we can one day have a more competitive Android marketplace.
Via: 9 to 5 Google
This article was written by Anthony Domanico
Anthony is the Editor in Chief of Techgress, and a big mobile and gaming geek. He's covered mobile technology for the better part of three years, and gets excited about shiny, new things. He currently uses an iPhone, iPad Mini, and Nexus 7, but Windows Phone 8 and BlackBerry devices are never too far away.