The lengthy, sometimes aggravating wait for BlackBerry’s latest operating system to come to the United States will soon be over, with the company’s flagship Z10 smartphone set to land on AT&T on March 22nd according to a Bloomberg report. The release comes one week later than was previously indicated, though what’s another week when you’ve been waiting for a device for over a year?
The Z10 will likely retail for $199.99 with a new 2-year contract, and will likely retail for $550 to $650 without contract based on full retail MSRP in Canada and the UK. T-Mobile and Verizon will also sell the Z10 sometime in March-April, though Sprint has opted to sell only the QWERTY Q10 BlackBerry 10 phone.
How well the Z10 will sell remains to be seen. There is a dwindling supply of BlackBerry faithful out there still clutching to their aging BlackBerry 7 smartphones as they wait for BlackBerry 10, though the true test will be whether or not BlackBerry 10 will draw new customers into the mix. Recent reports have suggested the new customer rate is as high as 30 to 50% in places where the Z10 is currently on sale. Those figures are much higher than expected, and could be reflective of a small minority of former BlackBerry owners who are coming back to the platform because of BB10.
When it comes to actual Z10 sales, reports from Canada and the UK have been mixed. Some outlets have suggested stronger than expected sales, while others are reporting low sell-through rates. Some major retailers in the UK are even lowering their prices on the Z10, which suggests lower than expected sales of the device at these locations.
For more information on the BlackBerry Z10, we suggest reading Brad Molen of Engadget’s 30 day challenge with the Z10, where he spent a full month using the Z10 as his daily driver. The BlackBerry Z10 will be landing on AT&T two weeks from today for $200. Will you be picking one up, or have you already moved on from the BlackBerry’s past?
This article was written by Anthony Domanico
Anthony is the Editor in Chief of Techgress, and a big mobile and gaming geek. He's covered mobile technology for the better part of three years, and gets excited about shiny, new things. He currently uses an iPhone, iPad Mini, and Nexus 7, but Windows Phone 8 and BlackBerry devices are never too far away.